Cynthia Terpstra, Head of Marketing at ReadyWorks
In this episode of the B2B Digitized Podcast, you’ll be introduced to Cynthia Terpstra, who is Head of Marketing at ReadyWorks. Cynthia will share her thoughts on B2B marketing and working in everything B2B from Fortune 500 companies to startups.
Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.
Listen to the full episode of the B2B Digitized Podcast to learn more about:
- Filling gaps with freelancers and agencies to leverage expertise
- Getting your content discovered by prospects
- Grabbing opportunities to take a fresh approach to marketing
- Learning from outside your industry to spark creativity
- Prioritizing content based on conversations with customers
- Understanding your customers and understanding their needs